Archive for the ‘social’ Category
People power
The potential of the Internet lies in the linking of both people and machines. There is power in the cloud and there is power in the crowd. People power seems to have become synonymous with “social networking.” But this is missing the big picture. Yes, social networking is a widely adopted example of people power. [...]
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New Twitter
I like the new Twitter client, which brings the link — the content being shared — to the top level in the right pane, like the Twitter iPad app. It also creates an obvious opportunity for display advertising. Right there. In the big blank IAB standard 250x300ish space next to Trends (and in the very [...]
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Digg v.4 and Revolt #5
In the last month, Digg has made significant changes to its site. The primary change — the creation of a personalized newsfeed based on content brands and people you follow — is similar to what we launched at Business Exchange more than a year ago, which is to say it should not be controversial. I’m [...]
Filed under: innovation, social | 1 Comment
FourSquare after Facebook Places
It’s every entrepreneur’s moment of truth. You’ve earned a leadership position while battling three or four start-ups for attention in your space and then one of the big players in your world — the one that already has mind boggling critical mass — copies the central feature of your product. When Facebook launched Places last [...]
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Marketing Streams
Marketing has been swiftly moving from an old fashioned publishing-based batch process to a real-time stream. It started with blogs, then Facebook and Twitter. The tools to provide an update on your brand’s “status” were so easy and cheap that it made it just silly not to do it. And now the implications are clear. [...]
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Google Social Research
Here is a link must-read research presentation from Google’s Paul Adams, who works on Google Buzz and YouTube titled, “The Real Life Social Network.” This presentation helps explain why Facebook won’t be the only successful social-based service on the web (see my earlier thoughts on this). It also helps explain what Facebook has done well [...]
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Social domination
Facebook wants to own everything social on the web. This strikes me as very un-social. Facebook is enabling users to “like” things anywhere on the web (and soon, I’m sure, in the physical, GPS assisted, world). The things you and your friends “like” will pop-up on participating sites across the web. And this is just [...]
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Promoted Tweets
Twitter has a business model — in stream advertising, with a “resonance” algorithm to monitor user acceptance. Hmmm…sounds very similar to the ad model pioneered by Digg — Digg Ads. I started the Twitter Business Model topic on Business Exchange last June. In the last ten months, BX has collected 1,596 articles on the subject. [...]
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LinkedIn’s Imminent IPO
From the rumblings I’m reading in the press and the newly expanded board, it seems like it’s only a matter of months before LinkedIn files for a 2010 IPO. You gotta love LinkedIn. In one of the trendiest, ficklest market spaces, social networking, where Friendster, FriendFeed, MySpace have all have had a moment in the [...]
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Location, location, location
A GPS enabled mobile smart phone knows where you are. This creates some interesting possibilities for location-based mobile services, which have earned unofficial “next big thing” status. I see three basic approaches so far: Private location info. This is when your whereabouts are private, but shared with your app. Knowing your location can make many [...]
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