Archive for the ‘advertising’ Category
New Twitter
I like the new Twitter client, which brings the link — the content being shared — to the top level in the right pane, like the Twitter iPad app. It also creates an obvious opportunity for display advertising. Right there. In the big blank IAB standard 250x300ish space next to Trends (and in the very [...]
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Marketing Streams
Marketing has been swiftly moving from an old fashioned publishing-based batch process to a real-time stream. It started with blogs, then Facebook and Twitter. The tools to provide an update on your brand’s “status” were so easy and cheap that it made it just silly not to do it. And now the implications are clear. [...]
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Advertising Case Studies
I enjoyed the Future of Location (Geo) Marketing panel discussion held at AOL’s NY HQ during Internet Week. I learned that location-based marketing is incredibly nascent. Pepsi, Starbucks and a few others have done some things — nothing too impressive. The marketers on the panel said that FourSquare at 1+ million members is still sub-scale [...]
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Promoted Tweets
Twitter has a business model — in stream advertising, with a “resonance” algorithm to monitor user acceptance. Hmmm…sounds very similar to the ad model pioneered by Digg — Digg Ads. I started the Twitter Business Model topic on Business Exchange last June. In the last ten months, BX has collected 1,596 articles on the subject. [...]
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New Ad Platforms, New Players
There is an incredible amount of change coming to digital advertising. I just heard about Apple’s planned launch of a new mobile ad platform (following the acquisition of Quattro), which is expected on April 7th. [Turned out to be April 8th. Details of iAds from Mashable] Apple’s not alone. Twitter’s Biz Stone confirmed their planned [...]
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Interesting Ad Models | Digg Ads
Digg’s innovative approach to advertising, Digg Ads, makes great sense. The two key elements: 1. They’ve integrated advertising into the main stream of content — you just can’t ignore this ad placement. These ads look very much like a normal content posting, but they are clearly identified as advertising (which is important). 2. They’ve given [...]
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Interesting Ad Models | The Deck
These are ads from The Deck, which bills itself as the premier ad network to reach web design professionals. Please click the link to see the actual ads, (reduced and fuzzy in my primitive screenshots), in their full-sized glory on participating design blogs. The Deck is a fantastically executed effort by Coudal Partners, a talented [...]
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Audience targeting explosion
The biggest trend in online advertising is called audience targeting. It revolves around the capability of Google’s DoubleClick Ad Exchange (among others) to match users cookies with supplementary data in real-time (!) to target advertising to individuals across a variety of websites. The ad exchange is a necessary piece of infrastructure to make buying and [...]
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